What is E-Mail Marketing?
In order to reach a certain audience, E-Mail Marketing is called for the brands to prefer electronic mail in their product promotion, information and celebration messages. Mass mailing is one of the most effective and advantageous marketing methods. The reason for the high conversion of e-mail marketing is that it provides direct communication with the target audience. E-mail marketing made with the right strategies is a great advantage for high-profit brands.
” Delivering the Right Goal, the Right Content, at the Right Time ”
So who was the first E-mail sent? Have you ever wondered?
E-mail, whose popularity continued to grow since the day it was created, was first sent by Ray Tomlinson in 1971. In 1978, Digital Equipment Corp Marketing Manager Gary launched his first E-mail marketing campaign. After the first spam E-mail marketing it carried out, the campaign went viral and the company managed to sell a total of $ 13 million worth of computers. Thus, Gary has achieved greater success than he had targeted using the E-mail marketing model.
Then we all say “I LOVE SPAM”!Gary
his shop in this period of the sine qua non of a powerful email marketing on the internet than 1 in every 3 people in Turkey; delivering the right content to the right destination at the right time.
So what are the most important elements for E-mail Marketing?
1. Targeting (Reaching the right person)
2.Timing (Special day and campaign period)
3.Personalization (Addressing the recipient by name and making it feel special)
4.Careful Content (Attract interest in the target audience thanks to a strong message)
5.Reporting (Following the transformation and creating a better campaign)
If you do not care about targeting, timing, personalizing, creating remarkable content and reporting in E-Mail Marketing, waiting for a high return can only be a dream.
Of course, you should not forget social media for E-mail Marketing. With the increasing use of social media for advertising, adding mail to the “Like” or “Share” buttons provides an additional way for customers to connect with your brand. In this period, where brands publish dozens of advertisements every day, just “Sending Something” does not mean that everyone will see your message. Your post may not even appear in the social media streams of your goals. However, an E-mail will remain in its inbox until it is read (or deleted).
Then we say “I Love Spam” again to Gary Thuerk, who made our mail inbox become like this!
Have you ever been exposed to mass messages from your surroundings on special occasions? So how seriously did you take ordinary and non-private messages that everyone sends in the same style?
Then make a difference in E-Mail Marketing!
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